In the senior living industry, branding isn’t always top of mind. The conventional wisdom holds that if you’re in the right neighborhood and have a good reputation, you’ve sufficiently differentiated yourself from your competitors. But a growing number of senior living executives are realizing the importance of positioning and branding in a competitive marketplace. If […]
These days, most business owners know that digital marketing involves making people aware of their products and services on the internet. But what does digital marketing entail? Any marketing effort that uses electronic devices or networks qualifies as digital marketing. Blog posts, search-engine optimization, content marketing, social media marketing, online public relations, and pay-per-click advertising
As a senior living marketing professional, you know that scheduling regular events is vital for getting prospective residents into your community and converting interest into reservations and move-ins. But are your events drawing the turnout required to keep your sales pipeline humming along? Many communities limit marketing events to standard luncheons with topics like “Community
Across the globe, CEOs have a problem: lack of time. Contrary to the predictions of yesteryear, many of the technologies and gizmos that were supposed to improve productivity have had the opposite effect. Today, executives seem to have less available time than ever. All too often, strategic planning falls victim to the modern CEO’s dilemma.
If you’re interested in raising the public profile of your senior living community or simply getting some publicity for special events, local media provides an effective means for spreading the word. Local newspapers often have more loyal readership than national daily newspapers, and your target market — seniors and their adult children — are likely
Anywhere you go online these days, video plays a dominant role. From Facebook to LinkedIn, X, Instagram and TikTok, along with various websites across industries, marketers and consumers are choosing video for information, education and entertainment. More than half a billion people share video each day on Facebook, and video is expected to constitute 80
With so many marketing channels available these days — we’re looking at you, social media — you may wonder if your community still needs a website. The answer is an emphatic “yes!” Your website acts as home base for your brand, and it’s critical for educating prospects about your community and collecting valuable data. But
Like most businesses these days, your senior living community likely has established a presence on social media. But are your efforts rewarding you with the desired result — engaging residents and their loved ones to tell a positive story about your community? Social media is not a direct selling channel, and it’s unlikely that you’ll
With 2018 right around the corner, it’s a great time to take a look at ways to improve your marketing. Whether you need to rethink tactics or get a little better organized, consider incorporating these ideas to make the coming year your best yet. Create a Written Plan If you’re not already writing down your
