Every senior living marketing representative knows the importance of persuading prospective residents to visit their community. Few of us would make a move sight unseen, and for seniors considering such a major life change, seeing often is believing. Your sales process likely already includes getting prospects into the community for a tour, but don’t overlook […]
With more than a billion users, YouTube has become one of the internet’s premier destinations — and the source of hundreds of millions of hours of video viewing each day. By next year, video is expected to account for nearly 70 percent of all consumer traffic on the internet. There’s no doubt that just about
If you’ve participated in interviews with local or national media, you know that the experience can be harrowing. Maybe the reporter asked questions you didn’t anticipate, or maybe you simply felt extremely anxious. Interviews are a fact of life for organizational leaders. As a CEO or executive, community, you’re likely to be asked for an
These days, most business owners know that digital marketing involves making people aware of their products and services on the internet. But what does digital marketing entail? Any marketing effort that uses electronic devices or networks qualifies as digital marketing. Blog posts, search-engine optimization, content marketing, social media marketing, online public relations, and pay-per-click advertising
As a senior living marketing professional, you know that scheduling regular events is vital for getting prospective residents into your community and converting interest into reservations and move-ins. But are your events drawing the turnout required to keep your sales pipeline humming along? Many communities limit marketing events to standard luncheons with topics like “Community
Across the globe, CEOs have a problem: lack of time. Contrary to the predictions of yesteryear, many of the technologies and gizmos that were supposed to improve productivity have had the opposite effect. Today, executives seem to have less available time than ever. All too often, strategic planning falls victim to the modern CEO’s dilemma.
Anywhere you go online these days, video plays a dominant role. From Facebook to LinkedIn, X, Instagram and TikTok, along with various websites across industries, marketers and consumers are choosing video for information, education and entertainment. More than half a billion people share video each day on Facebook, and video is expected to constitute 80
Like most businesses these days, your senior living community likely has established a presence on social media. But are your efforts rewarding you with the desired result — engaging residents and their loved ones to tell a positive story about your community? Social media is not a direct selling channel, and it’s unlikely that you’ll
With 2018 right around the corner, it’s a great time to take a look at ways to improve your marketing. Whether you need to rethink tactics or get a little better organized, consider incorporating these ideas to make the coming year your best yet. Create a Written Plan If you’re not already writing down your
