Your team members probably love working in your senior living community, but the job can get trying at times. Whether it’s resident complaints, state inspections or being down a few employees, stressful periods do arise even in the best communities. During challenging work periods, how can you and your staff members stay healthy, avoid illness […]
New websites always come with the best intentions. But as a website ages from brand-spanking new to weeks, months and years old, hopeful notions of frequently adding new content may fall by the wayside. In the beginning, maybe the updates are daily. Weekly updates then stretch to monthly, and suddenly, the “latest news” is staler
Over the past few years, the person-centered care movement has begun to sweep the senior living industry. For residents and caregivers, person-centered care is a wholly positive shift — away from the image of cold, sterile senior living environments of yesteryear and toward warm, inviting atmospheres in which individual dignity is respected. If your community
In our increasingly mobile and connected world, online reviews play an unprecedented role in influencing buying behavior. In fact, nearly 90 percent of consumers say an online review has swayed a purchasing decision. For businesses, the power of online reviews cuts both ways. Positive reviews can act as a boon, creating a groundswell of customer
Every senior living marketing representative knows the importance of persuading prospective residents to visit their community. Few of us would make a move sight unseen, and for seniors considering such a major life change, seeing often is believing. Your sales process likely already includes getting prospects into the community for a tour, but don’t overlook
If you’ve participated in interviews with local or national media, you know that the experience can be harrowing. Maybe the reporter asked questions you didn’t anticipate, or maybe you simply felt extremely anxious. Interviews are a fact of life for organizational leaders. As a CEO or executive, community, you’re likely to be asked for an
In the senior living industry, branding isn’t always top of mind. The conventional wisdom holds that if you’re in the right neighborhood and have a good reputation, you’ve sufficiently differentiated yourself from your competitors. But a growing number of senior living executives are realizing the importance of positioning and branding in a competitive marketplace. If
As a senior living marketing professional, you know that scheduling regular events is vital for getting prospective residents into your community and converting interest into reservations and move-ins. But are your events drawing the turnout required to keep your sales pipeline humming along? Many communities limit marketing events to standard luncheons with topics like “Community
Across the globe, CEOs have a problem: lack of time. Contrary to the predictions of yesteryear, many of the technologies and gizmos that were supposed to improve productivity have had the opposite effect. Today, executives seem to have less available time than ever. All too often, strategic planning falls victim to the modern CEO’s dilemma.
If you’re interested in raising the public profile of your senior living community or simply getting some publicity for special events, local media provides an effective means for spreading the word. Local newspapers often have more loyal readership than national daily newspapers, and your target market — seniors and their adult children — are likely
