Anywhere you go online these days, video plays a dominant role. From Facebook to LinkedIn, X, Instagram and TikTok, along with various websites across industries, marketers and consumers are choosing video for information, education and entertainment. More than half a billion people share video each day on Facebook, and video is expected to constitute 80 […]
With so many marketing channels available these days — we’re looking at you, social media — you may wonder if your community still needs a website. The answer is an emphatic “yes!” Your website acts as home base for your brand, and it’s critical for educating prospects about your community and collecting valuable data. But
Like most businesses these days, your senior living community likely has established a presence on social media. But are your efforts rewarding you with the desired result — engaging residents and their loved ones to tell a positive story about your community? Social media is not a direct selling channel, and it’s unlikely that you’ll
With 2018 right around the corner, it’s a great time to take a look at ways to improve your marketing. Whether you need to rethink tactics or get a little better organized, consider incorporating these ideas to make the coming year your best yet. Create a Written Plan If you’re not already writing down your
