If you’ve been working from home during the pandemic, you know how many distractions can interrupt your productivity flow during the day. From to-do list items around the house to kids who need help with schoolwork, daily household rigors can rob you of your valuable time and concentration. Fortunately, there are some steps you can […]
In our increasingly mobile and connected world, online reviews play an unprecedented role in influencing buying behavior. In fact, nearly 90 percent of consumers say an online review has swayed a purchasing decision. For businesses, the power of online reviews cuts both ways. Positive reviews can act as a boon, creating a groundswell of customer
If you’ve participated in interviews with local or national media, you know that the experience can be harrowing. Maybe the reporter asked questions you didn’t anticipate, or maybe you simply felt extremely anxious. Interviews are a fact of life for organizational leaders. As a CEO or executive, community, you’re likely to be asked for an
These days, most business owners know that digital marketing involves making people aware of their products and services on the internet. But what does digital marketing entail? Any marketing effort that uses electronic devices or networks qualifies as digital marketing. Blog posts, search-engine optimization, content marketing, social media marketing, online public relations, and pay-per-click advertising
Across the globe, CEOs have a problem: lack of time. Contrary to the predictions of yesteryear, many of the technologies and gizmos that were supposed to improve productivity have had the opposite effect. Today, executives seem to have less available time than ever. All too often, strategic planning falls victim to the modern CEO’s dilemma.
