For many senior living communities, stock photography can provide a convenient, relatively inexpensive alternative to hiring a professional photographer for an on-campus shoot. However, using stock photos comes with some potential pitfalls. Despite the vast number of choices in stock photography, it’s not the right fit for every situation. While you may find lots of […]
New websites always come with the best intentions. But as a website ages from brand-spanking new to weeks, months and years old, hopeful notions of frequently adding new content may fall by the wayside. In the beginning, maybe the updates are daily. Weekly updates then stretch to monthly, and suddenly, the “latest news” is staler
In our increasingly mobile and connected world, online reviews play an unprecedented role in influencing buying behavior. In fact, nearly 90 percent of consumers say an online review has swayed a purchasing decision. For businesses, the power of online reviews cuts both ways. Positive reviews can act as a boon, creating a groundswell of customer
Every senior living marketing representative knows the importance of persuading prospective residents to visit their community. Few of us would make a move sight unseen, and for seniors considering such a major life change, seeing often is believing. Your sales process likely already includes getting prospects into the community for a tour, but don’t overlook
With more than a billion users, YouTube has become one of the internet’s premier destinations — and the source of hundreds of millions of hours of video viewing each day. By next year, video is expected to account for nearly 70 percent of all consumer traffic on the internet. There’s no doubt that just about
If you’ve participated in interviews with local or national media, you know that the experience can be harrowing. Maybe the reporter asked questions you didn’t anticipate, or maybe you simply felt extremely anxious. Interviews are a fact of life for organizational leaders. As a CEO or executive, community, you’re likely to be asked for an
These days, most business owners know that digital marketing involves making people aware of their products and services on the internet. But what does digital marketing entail? Any marketing effort that uses electronic devices or networks qualifies as digital marketing. Blog posts, search-engine optimization, content marketing, social media marketing, online public relations, and pay-per-click advertising
Anywhere you go online these days, video plays a dominant role. From Facebook to LinkedIn, X, Instagram and TikTok, along with various websites across industries, marketers and consumers are choosing video for information, education and entertainment. More than half a billion people share video each day on Facebook, and video is expected to constitute 80
With so many marketing channels available these days — we’re looking at you, social media — you may wonder if your community still needs a website. The answer is an emphatic “yes!” Your website acts as home base for your brand, and it’s critical for educating prospects about your community and collecting valuable data. But
