For many senior living communities, stock photography can provide a convenient, relatively inexpensive alternative to hiring a professional photographer for an on-campus shoot. However, using stock photos comes with some potential pitfalls. Despite the vast number of choices in stock photography, it’s not the right fit for every situation. While you may find lots of […]
Over the past few years, the person-centered care movement has begun to sweep the senior living industry. For residents and caregivers, person-centered care is a wholly positive shift — away from the image of cold, sterile senior living environments of yesteryear and toward warm, inviting atmospheres in which individual dignity is respected. If your community
Every senior living marketing representative knows the importance of persuading prospective residents to visit their community. Few of us would make a move sight unseen, and for seniors considering such a major life change, seeing often is believing. Your sales process likely already includes getting prospects into the community for a tour, but don’t overlook
With more than a billion users, YouTube has become one of the internet’s premier destinations — and the source of hundreds of millions of hours of video viewing each day. By next year, video is expected to account for nearly 70 percent of all consumer traffic on the internet. There’s no doubt that just about
In the senior living industry, branding isn’t always top of mind. The conventional wisdom holds that if you’re in the right neighborhood and have a good reputation, you’ve sufficiently differentiated yourself from your competitors. But a growing number of senior living executives are realizing the importance of positioning and branding in a competitive marketplace. If
As a senior living marketing professional, you know that scheduling regular events is vital for getting prospective residents into your community and converting interest into reservations and move-ins. But are your events drawing the turnout required to keep your sales pipeline humming along? Many communities limit marketing events to standard luncheons with topics like “Community
If you’re interested in raising the public profile of your senior living community or simply getting some publicity for special events, local media provides an effective means for spreading the word. Local newspapers often have more loyal readership than national daily newspapers, and your target market — seniors and their adult children — are likely
Like most businesses these days, your senior living community likely has established a presence on social media. But are your efforts rewarding you with the desired result — engaging residents and their loved ones to tell a positive story about your community? Social media is not a direct selling channel, and it’s unlikely that you’ll
