If you’re interested in raising the public profile of your senior living community or simply getting some publicity for special events, local media provides an effective means for spreading the word. Local newspapers often have more loyal readership than national daily newspapers, and your target market — seniors and their adult children — are likely […]
With so many marketing channels available these days — we’re looking at you, social media — you may wonder if your community still needs a website. The answer is an emphatic “yes!” Your website acts as home base for your brand, and it’s critical for educating prospects about your community and collecting valuable data. But
In the senior living industry, branding isn’t always top of mind. The conventional wisdom holds that if you’re in the right neighborhood and have a good reputation, you’ve sufficiently differentiated yourself from your competitors. But a growing number of senior living executives are realizing the importance of positioning and branding in a competitive marketplace. If
Over the past few years, the person-centered care movement has begun to sweep the senior living industry. For residents and caregivers, person-centered care is a wholly positive shift — away from the image of cold, sterile senior living environments of yesteryear and toward warm, inviting atmospheres in which individual dignity is respected. If your community
If you’ve been working from home during the pandemic, you know how many distractions can interrupt your productivity flow during the day. From to-do list items around the house to kids who need help with schoolwork, daily household rigors can rob you of your valuable time and concentration. Fortunately, there are some steps you can
For many senior living communities, stock photography can provide a convenient, relatively inexpensive alternative to hiring a professional photographer for an on-campus shoot. However, using stock photos comes with some potential pitfalls. Despite the vast number of choices in stock photography, it’s not the right fit for every situation. While you may find lots of
Your team members probably love working in your senior living community, but the job can get trying at times. Whether it’s resident complaints, state inspections or being down a few employees, stressful periods do arise even in the best communities. During challenging work periods, how can you and your staff members stay healthy, avoid illness
Thanks to a few well-known organizations and their rock-star CEOs, company culture has received significant press — both positive and negative — in recent years. At Apple, for instance, employees exhibit high levels of motivation as well as high sales numbers. The key for these high-performing workers? Analysts say the right motivation goes a long
New websites always come with the best intentions. But as a website ages from brand-spanking new to weeks, months and years old, hopeful notions of frequently adding new content may fall by the wayside. In the beginning, maybe the updates are daily. Weekly updates then stretch to monthly, and suddenly, the “latest news” is staler
In our increasingly mobile and connected world, online reviews play an unprecedented role in influencing buying behavior. In fact, nearly 90 percent of consumers say an online review has swayed a purchasing decision. For businesses, the power of online reviews cuts both ways. Positive reviews can act as a boon, creating a groundswell of customer
